School Feature / 學校特色

Our university adheres to the motto of “Academic, Intellectual, Joyful, and Hopeful.” With a philosophy of diversity, integration, and openness, we aim to create a learning environment that fosters independent development and encourages a campus life based on mutual respect and self-discipline. Our goal is to cultivate professionals with a combination of humanities and technology, organizational leadership, and problem-solving abilities. We strive to achieve a balanced development between modern university theories and practical applications.

School Vision

Our university’s vision is to align with the international community, connect with industries, and become a teaching-oriented university that realizes intellectual value creation and sustainable development.

School Positioning

Based on the school’s governing philosophy and existing performance achievements, the school is positioned as a technological university with a focus on students, teaching, practical application, and industry-oriented research. The emphasis is on practical application in employment, aligning with the core principles of prioritizing students, emphasizing teaching, placing importance on practical experience, and building a foundation on industry research.

Educational Goals

Implementing the school motto of academic, intellectual, joyful, and hopeful, we strive to create a distinctive, high-quality, international, and diverse learning environment. Our goal is to nurture outstanding students with both moral integrity and practical sincerity, making them the preferred choice for industries

The university currently comprises five colleges: Management, Information, Design, Applied Social Sciences, and General Education. These include 1 doctoral program, 11 master’s programs, 1 master’s degree program, 21 departments, 3 degree programs, and 5 disciplines. The academic system includes graduate schools, four-year undergraduate programs, two-year extension programs, and two-year vocational extension programs, with a student population exceeding tens of thousands. The academic units are designed to align with societal trends and practical applications, offering diverse pathways and opportunities for further education and advancement.

College of Management

  • Institute of Business and Management
  • Master’s Degree Program in Exhibition Management and Trade Marketing
  • Department of Business Administration (Undergraduate)
  • Department of Finance Management (Graduate)
  • Department of Exhibition Marketing and Event Management
  • Department of Leisure and Tourism Management (Undergraduate)
  • Department of Distribution Management (Undergraduate)
  • Department of Recreation, Leisure, and Sports Management
  • Department of Marketing Management (Undergraduate)
  • Department of Hospitality and Baking Management
  • International Business and Management Bachelor’s Program (Full English)

College of Information

  • Department of Information Management (Graduate)
  • Department of Information Engineering (Graduate)
  • Department of Computer and Communication (Graduate)

College of Design

  • Institute of Design Innovation and Management
  • Institute of Architecture and Interior Design
  • Department of Interior Design
  • Department of Visual Communication Design (Graduate)
  • Department of Fashion Design (Undergraduate)
  • Department of Industrial Design (Graduate)
  • Department of Animation and Game Design
  • Department of Performing Arts
  • Department of Art Management and Art Agency
  • Department of Esports and Computer Entertainment Science
  • Bachelor’s Program in Hair Design and Business

College of Applied Social Sciences

  • Department of Child and Family Services (Undergraduate/Graduate)
  • Institute of Humanistic Studies (Doctoral Program)
  • Department of Social Work

College of General Education

  • Language Group
  • Humanities Group
  • Arts Group
  • Social Sciences Group
  • Natural Sciences Group
  • Life General Education Group
  • Information Group